I/R Theory Sprint Series

What You'll Learn:

• How to identify limiting beliefs about yourself as a salesperson and reframe them.
• The connection between your self-image and your sales behaviors and results.
• Techniques for building unshakeable confidence that prospects immediately recognize.
• Strategies for maintaining a strong professional identity during challenging market conditions.

Your identity as a sales professional directly impacts your results. The Sandler I/R (Identity/Role) Theory reveals why so many salespeople underperform despite knowing what to do—their self-concept limits their behavior. This sprint series helps you examine and strengthen your professional identity to unlock consistent high performance.