Selling Through Channel Partners Sprint Series

What You'll Learn:

• How to recruit and qualify channel partners who will actually sell your solution
• Techniques for uncovering the real pain points that motivate partners to prioritize your offering
• Strategies for training and supporting partners without doing the selling for them
• Best practices for managing partner relationships and maintaining visibility into end-customer opportunities

Selling through channel partners, distributors, and resellers creates unique challenges that direct sales never face. You're not just selling to end customers—you're selling through intermediaries who have their own agendas, capabilities, and limitations. Success requires understanding how to motivate partners, enable them effectively, and maintain control of the sales process without direct customer access.