Trade Show Selling Sprint Series

What You'll Learn:

• How to establish up-front contracts and qualify prospects in 3-5 minute booth conversations.
• The pain funnel adapted for high-traffic environments and rapid qualification.
• Strategies for standing out from competitors and avoiding the "vendor trap" at trade shows.
• Post-show follow-up techniques that convert leads into appointments and deals.

Trade shows represent a unique selling environment where preparation meets opportunity. Success isn't about collecting business cards—it's about qualifying prospects efficiently, creating memorable interactions, and converting booth conversations into meaningful business relationships. This series reveals the contrarian approach to trade show selling that separates top performers from the crowd.