Strategic Account Management Sprint Series

 4 Weeks

Mondays | 2-3 PM CST | Starting May 4th

What You'll Learn:

• How to think strategically about account development and identify high-value opportunities before competitors.
• Techniques for preparing for account meetings that strengthen relationships and uncover pain.
• Strategies for strengthening account relationships and building advocates within customer organizations.
• Best practices for finding new opportunities and cross-selling within existing accounts.


Managing strategic accounts requires different skills than winning new business. This second strategic account management series goes deeper into the tactics and strategies for growing your most important customer relationships. You'll learn how to think strategically about account development, protect key relationships, and position yourself as an indispensable partner rather than a replaceable vendor.